Prior research have ignored data inherent within the construction of individuals’s values when investigating their impact on tourism selections. This research examined how private values commerce-offs alongside two bipolar values dimensions (self-enhancement versus self-transcendence and openness-to-change versus conservation) impacted younger adults’ journey selections. A two-staged survey of 299 younger adults obtained private values (at time 1) and worth-expressive vacation preferences inside a concept of deliberate behavior (at time 2). Each bipolar values dimensions predicted attitudes, subjective norms and perceived behavioral management in the direction of worth-congruent holidays. The whole impact of private values on intentions was bigger than that of subjective norms for each dimensions and bigger than that of perceived behavioral management for the self-transcendence verses self-enhancement dimension.