The advantages of tourism have been drawing a substantial amount of consideration from vacationers, group, and society alike. This research investigates how vacationers’ story sharing actions affect their publish-buy behavioral course of, relying on completely different communication situations. Two 2×2 between-topic experiments had been carried out with latest vacationers within the U.S. Outcomes reveal vacationers’ put up-buy behavioral processes rely on what, how, and with whom they have interaction in put up-journey story sharing exercise. Findings contribute to the literature on buy-pushed happiness, self-enhancement, properly-being, and communications by offering proof on how completely different communication circumstances alter the results of vacationers’ story sharing on their put up-buy behavioral outcomes. Findings additionally recommend that vacation spot entrepreneurs ought to apply methods to encourage vacationers’ story sharing exercise.